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Privacy Policy

Last updated: April 14, 2026

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Fullerton Building Systems, Inc. is committed to protecting your privacy and personal data. This Privacy & Cookie Policy describes the types of information we may collect from you or that you may provide when you visit the website www.fullertonbuildingsystems.com, and any other web pages, forms, or features that link to this policy (collectively, our “Website”), our practices for collecting, using, maintaining, protecting, and disclosing that information.

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Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Website, you agree to this privacy policy. This policy may change from time to time (see Updates to This Policy). Your continued use of this Website after we make changes is deemed to be acceptance of those changes.

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1. Information We Collect

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We may collect information that you provide directly to us and information collected automatically when you use our Website.

 

Information You Provide

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We collect personal information you choose to submit to us, such as when you:

  • Request information;

  • Complete a form on our Website;

  • Contact us by email, phone, or through the Website; or

  • Participate in surveys, promotions, or contests, if offered.

 

This may include your name, company name, email address, telephone number, and any other information you choose to provide in your message or submission.

 

Automatically Collected Information

 

When you visit and interact with the Website, we and our service providers may automatically collect certain technical and usage information, including:

  • IP address and approximate location;

  • Browser and device information;

  • Operating system and language;

  • Pages visited and interaction and usage data; and

  • Information collected through cookies.

 

We use this information to help operate, maintain, secure, analyze, and improve our Website and our online communications.

 

2. Cookies and Tracking

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We use cookies and similar technologies to operate our Website, remember preferences, understand Website usage and improve Website performance.

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Cookies are small data files stored on your browser or device. Depending on how the Website is configured, the cookies and similar technologies we use may include:

  • Essential cookies, which are necessary for core Website functionality, security, and fraud prevention;

  • Functional cookies, which help remember preferences and improve Website usability; and

  • Analytics cookies, which help us understand how visitors use the Website and measure Website performance.

  • Marketing cookies, which help us enhance marketing effectiveness, gather statistics, create remarketing flows, and upload products/services to leading e-commerce platforms.

 

We do not use cookies to collect sensitive personal information and do not sell personal data.

 

Non-essential cookies will be deployed only after you provide the required consent through our cookie banner or consent management tool. You may accept, reject, or customize your cookie preferences through that tool, and you may update your preferences later through the Website’s cookie settings.

 

Most web browsers also allow you to block or delete cookies. If you disable certain cookies, some parts of our Website may not function properly.

 

3. How We Use Information

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We use information that we collect about you or that you provide to us, including any personal information:

  • To inquiries and requests;

  • To provide you with information, products, or services that you request from us;

  • To improve website performance and usability;

  • To maintain website security and prevent spam, abuse, fraud, or misuse;

  • To conduct internal analytics and reporting;

  • To analyze Website traffic, trends, and usage;

  • To operate, troubleshoot, and administer the Website and related systems;

  • To maintain internal business records;

  • To comply with legal obligations, respond to lawful requests, and protect our rights and interest;

  • In any other way we may describe when you provide the information;

  • For any other purpose with your consent.

 

We do not sell personal information.

 

4. How We Share Information

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We share information only with:

  • Authorized Fullerton Building Systems personnel

  • Service providers supporting website and business operations

  • Technology providers listed below

 

All providers are required to maintain confidentiality and protect personal data.

 

5. Third-Party Services and Technologies

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We use trusted third-party providers to operate, secure, and improve our Website and marketing. These third parties may process technical, device, usage, and form-submission data in accordance with their own privacy notices. We do not control third-party privacy notices or practices.

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Website Platform & Hosting
Our Website is hosted by Wix.com Ltd., which may process technical and usage data.
https://www.wix.com/about/privacy

 

Analytics
Google Analytics helps us understand Website usage and performance.
https://policies.google.com/privacy

 

Marketing & Advertising
We use the Meta Pixel and LinkedIn Insight Tag for analytics, conversion tracking, and advertising performance. These tools may collect device, interaction, and general location data. You may opt out through cookie preferences.

 

CRM
Information submitted through forms may be stored in our CRM to support communication and customer service.

 

Security
Google reCAPTCHA protects our Website from spam and abuse.
https://policies.google.com/privacy

 

Embedded Content
YouTube videos may collect usage data when viewed.
https://policies.google.com/privacy

 

Cookie Management Platform
We use a cookie consent tool to manage and store your preferences.

 

6. Data Retention

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We retain personal data only as long as necessary for the purposes described in this policy.

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  • Contact form and inquiry data: retained for business recordkeeping, communication history, and customer service. Records may be stored long term and periodically reviewed, archived, or anonymized when no longer actively required.

  • Analytics data: identifiable user-level data retained up to 26 months; aggregated or anonymized analytics may be retained longer.

  • Cookie consent records: retained up to 12 months to maintain proof of consent.

  • CRM records: retained for the duration of the business relationship and may be stored longer for recordkeeping, historical reference, or legal obligations. Records are periodically reviewed and may be archived or anonymized when no longer required.

 

Actual retention periods may vary depending on the nature of the information and applicable legal, operational, and compliance requirements.

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7. Legal Basis for Processing (GDPR)

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If and to the extent the General Data Protection Regulation (“GDPR”) applies to our processing of personal data, we may process personal data on one or more of the following legal bases:

  • your consent;

  • performance of a contract or taking steps at your request before entering into a contract;

  • our legitimate interests, including without limitation operating, securing, and improving the Website and responding to business inquiries; and

  • compliance with legal obligations.

 

Where processing is based on consent, you may withdraw that consent at any time, although withdrawal will not affect processing already carried out before withdrawal.

 

8. Categories of Personal Information (CPRA)

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Depending on your interaction with the Website, we may collect the following categories of personal information:

  • Identifiers (name, email, phone when provided)

  • Internet activity, such as pages viewed, interactions, referral sources, and browsing activity on the Website

  • Device and browser information

  • General location derived from IP address

  • Communications and form submissions

 

We do not collect sensitive personal information such as government-issued IDs, precise geolocation, financial account information, or biometric data.

 

9. International Data Transfers

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Some of our service providers (including without limitation Google, Meta, LinkedIn, and Wix) may process data in countries other than the country in which you are located. Where applicable law requires, we will use appropriate safeguards to protect personal data.

 

10. Your Privacy Rights

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Depending on your location and applicable law, you may have rights regarding your personal information.

 

General Requests

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Subject to applicable law and verification of your identity, all users may request that we:

  • provide access to personal information we hold about you;

  • correct inaccurate information; or

  • delete personal information, subject to applicable exceptions.

 

EU/UK (GDPR)

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If GDPR applies, you may also have the right to:

  • object to certain processing;

  • request restriction of processing;

  • request data portability; and

  • withdraw consent where processing is based on consent at any time.

 

You may also have the right to lodge a complaint with the supervisory authority in your place of residence, work, or where the alleged infringement occurred.

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California Residents (CCPA/CPRA)

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If you are a California resident, California law may provide additional rights, subject to verification and applicable exceptions, including the right to:

  • know the categories of personal information we collect and how we use and disclose it;

  • request access to personal information;

  • request deletion of personal information (subject to applicable exceptions);

  • request correction of inaccurate personal information; and

  • not be discriminated against for exercising applicable privacy rights.

 

We do not sell personal information. However, certain advertising or analytics technologies may be considered “sharing” under California law. You may opt out of those technologies through our Website’s cookie settings.

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To exercise privacy rights, please contact us using the information in the “Contact Us” section below. We may need to verify your identity before responding.

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11. Children’s Privacy

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The Website is not directed to children under 13 years of age, and we do not knowingly collect personal information from children under 13 through the Website. If we learn that we have received personal information from a child under 13 without appropriate consent, we will take steps to delete that information. If you believe a child has provided personal information through the Website, please contact us.

 

12. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, alteration, and disclosure.

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However, no method of transmission over the internet or method of electronic storage is completely secure. As a result, we cannot guarantee absolute security.

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13. Updates to This Policy

We may update this policy from time to time. The “Last updated” date reflects the current version.

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Contact

Fullerton Building Systems is the data controller responsible for personal data processing.

 

For privacy requests or questions:

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